The City of Norco is best known as an animal-keeping, equestrian-oriented community whose residents enjoy over 400 acres of parkland and one of the largest networks of horse trails in the nation, earning the nickname “Horsetown USA.” The City’s love for animals has created a close-knit community whose residents are active in local schools, churches and civic groups, but Horsetown USA is also a great place to conduct business. The City of Norco, incorporated as a General Law City in 1964 and a Charter City in 2003, has a population of approximately 27,000 and encompasses about 15 square miles strategically located on the I-15 Freeway, just 50 miles from downtown L.A. The small town values that are alive and well in Horsetown USA not only enhance its residents’ quality of life, but provide a nurturing environment for businesses as well.

High technology thrives in Horsetown USA. The Naval Surface Warfare Center Corona Division is responsible for assessing the reliability of naval weapons systems and the combat readiness of the Fleet. Norco College, a campus of Riverside Community College with more than 12,000 students, is known for its pioneering Center for Applied Competitive Technologies, one of the first centers of its kind in California. Designated as the District’s technology campus, Norco College is a tremendous resource for local businesses of all kinds. City officials work in concert with business leaders to ensure a vibrant business environment and sustained economic growth, enhancing a unique community rich in cultural, recreational and commercial resources.

The City’s animal-keeping lifestyle is Norco’s greatest resource and part of a $100 billion horse industry in America. The 44-acre George Ingalls Equestrian Event Center, SilverLakes Equestrian & Sports Park, and distinctive Western façades along Sixth Street all reinforce the spirit of Horsetown USA. Nowhere else will you see horse trails traversing from residential neighborhoods to business districts equipped with horse crossings and hitching posts. Horsetown USA’s unique Western lifestyle and dynamic equestrian community also contribute to a burgeoning hospitality industry. Fueled by the opening of SilverLakes, a 150-acre mega-venue for regional, national and international equestrian and soccer events, hotel developers and restaurateurs are evaluating sites in the City, and several projects are in the planning or construction phase.